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From 60 to 16: Announcing Our Ad to Action Awards Finalists
In order to support and encourage innovation in Last Mile Advertising, last December we launched the Ad to Action Awards, a competition designed to bring forward the most creative and effective new...
View ArticleLSA|14: Ad to Action Awards Winners Announced!
Today we are thrilled to announce the winners of our inaugural Ad to Action Awards, a new awards competition we developed to foster new ideas and stimulate thinking to bring to market the best local...
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2014 Ad to Action Award Judges Comment on Winning Entries
After scoring our Ad to Action Awards entries and determining each category winner, some of our influential judges sat down in front of the camera to discuss their selections. In the video, the judges...
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Upcoming Webinars to Highlight Ad to Action Award Winners
We are excited to announce that next week we will be holding two webinars featuring all of our Ad to Action Award winners. Representatives from each winning company will give attendees deeper looks...
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LSA Member Innovation in Local: Search Influence
This week we hear from Search Influence, a national, full-service, online marketing company based in New Orleans. Search Influence serves local and small / medium size businesses with SEO, Online...
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Highlights from 2014 Ad to Action Awards Webinar Series
During our webinar series last week, we heard from all of our 2014 Ad to Action Award winners on the functionality, benefits, targeting and ROI associated with each of their products or solutions. The...
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3 Tips on Using Citation Reports for Thorough Directory Cleanup Efforts
When managing business information on the web, utilizing a citation reporting tool can be extremely helpful in cleaning up incorrect or inconsistent business listing information. Personally, I use...
View ArticleWebinar: Are You Ready for the Mopocalypse?
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change will boost mobile friendly sites and...
View ArticleTips on Surviving the Upcoming Google Mopocalypse
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the move, but what does it mean for...
View ArticleLSA15: Creating a Compelling Sales Pitch for Savvy SMBs
The level of digital marketing expertise among SMBs can vary dramatically. During his workshop session, Will Scott of Search Influence shared some tips on creating a winning sales pitch for the more...
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